City Gear hosts broadcast event for soft opening of new location

Naomi Baker
Fri, 12 Apr 2019 02:10:24 +0000
Arts & Life, News

City Gear, an athletic urban-wear brand opened on March 27 near the corner of Chittenden Avenue and High Street. Credit: Naomi Baker

A new style option has made a home at Ohio State.

City Gear, an athletic urban-wear brand opened on March 27 near the corner of Chittenden Avenue and High Street, offering patrons clothes and shoes from brands like Nike, Adidas, Levi’s, Champion and more.

Founded in 1978, City Gear has more than 130 stores operating in 12 states in the central region of the U.S., according to its website.

The store will hold a live remote broadcast event as a soft opening at 2 p.m. this Saturday. Partnering with the radio station, Power 107.5, the store plans to advertise and promote this new location of the national brand.

“The purpose of the event is to draw the community in and let people know we have a brand new location with prime real estate right in the middle of the campus,” store manager Xavier Chiles said.

To further advertise the brand, the store is giving away promotional supplies like water bottles, t-shirts and hats, with four random customers receiving a $25 store gift card.

The store hopes to set a “cool vibe” for the community to take part in with an on-site DJ, a wide selection of merchandise and an open atmosphere, sales associate Isaiah Forte said.

Being a specialty retailer of popular brands, the team recognizes the future success of the campus store.

“Everyone is starting to follow the urban-wear trend. We offer a variety of those clothing and shoe styles, so anyone can find what they want here,” Forte said.

The sport and athleisure focus of the store aims to bring a nostalgic feeling to students and the Buckeye community.

“This is a sports town, and that’s what we’re offering with better variety than our competing stores,” Chiles said. “Plus we’re all Buckeyes in here.”